HVAC SEO
Why HVAC Companies That Invest in SEO Are Hitting $100K Months — While Others Are Still Waiting on the Phone to Ring
In the HVAC world, there’s no shortage of hard work — long hours, emergency calls, and keeping customers cool in the summer and warm in the winter. But when it comes to growing revenue, many contractors hit a wall. They’ve wrapped the truck, bought magazine ads, maybe even dropped thousands on a billboard — and still, the calls trickle in.
Meanwhile, other HVAC companies are pulling in $100,000 or more per month — with just a few employees and zero reliance on old-school advertising.
So what’s the difference?
Two words: HVAC SEO — Search Engine Optimization.
🔧 Custom Air Company: Surpassing $200K Monthly Revenue
Custom Air Company experienced significant growth, increasing their revenue by over $100,000 in the first eight months of 2020 compared to the same period the previous year. Notably, May, June, and July of 2020 were record-breaking months, with the company achieving $200,000 in monthly revenue. This growth was attributed to a comprehensive marketing strategy that included pay-per-click advertising, Google Local Services Ads, YouTube promotions, and social media consulting. Mediagistic
📈 SBE: Training HVAC Technicians to Generate Over $1 Million Annually
SBE, a company specializing in HVAC sales training, has reported that many of their trained technicians generate over $1 million in annual revenue. These “million-dollar techs” are trained to enhance their sales skills, focusing on upselling services like indoor air quality improvements and maintenance agreements. This approach not only boosts individual earnings but also significantly increases company revenue. SBE Odyssey+1SBE Odyssey+1
💼 Johnson Controls: $4.5 Billion in Annual Revenue from Residential and Light Commercial HVAC
While on a much larger scale, Johnson Controls reported approximately $4.5 billion in consolidated revenue from their Residential and Light Commercial HVAC business in fiscal 2023. This figure underscores the substantial revenue potential within the HVAC industry when operations are scaled effectively. PR Newswire+1Johnson Controls+1
💡 Key Takeaways
- Digital Marketing Investment: Companies like Custom Air Company have demonstrated that investing in digital marketing channels such as PPC, SEO, and social media can lead to substantial revenue growth.Mediagistic
- Sales Training: Training technicians to improve their sales skills can significantly increase both individual and company revenue, as evidenced by SBE’s success stories.SBE Odyssey+1SBE Odyssey+1
- Scalability: The HVAC industry offers significant scalability, with companies like Johnson Controls achieving multi-billion-dollar revenues through effective scaling strategies.Johnson Controls
HVAC SEO Is Not a Luxury — It’s a Growth Engine
Most customers don’t flip through the Yellow Pages or local coupon books anymore. They pull out their phones and search:
- “AC repair near me”
- “Furnace installation Reno NV”
- “Best HVAC company Sparks”
If your business doesn’t appear in those top 3 Google results — especially in the Google Maps pack — you’re invisible to the majority of your market.
What’s worse? Those clicks are going to your competitors who did invest in local HVAC SEO.
The ROI Is Measurable — And Massive
Let’s say your average HVAC install job nets $5,000. Just 10 extra leads a month from local search — even with a 30% close rate — could bring in $15,000 to $30,000 in additional monthly revenue.
And that’s just the beginning. Here’s how SEO compares to traditional marketing methods:
Marketing Method
Average CostCan You Track ROI?Ongoing Lead Generation?
Local SEO + Google Maps$1,500–$3,500/month
Truck Wraps $3,000–$5,000 (one-time)
Limited Magazine Ads $500–$2,500/month
Billboard Rental $2,000–$6,000/month
Equipment & Tools $20,000+ (expense only)
Real Example: The $40K to $100K Climb
One HVAC company in a mid-sized market invested in SEO after two other agencies failed to deliver results. Within 90 days, their Google Business Profile was fully optimized, their site ranked for long-tail search terms, and they were receiving 30–50 calls per month directly from Maps.
Fast forward 9 months — they’re now averaging $100,000+ in monthly revenue, running lean with one additional tech, and spending less than 5% of their revenue on marketing.
Why SEO Is More Than Just Rankings
- Your Google Business Profile becomes your #1 lead generator
- Your website works 24/7 to attract and convert traffic
- You can track everything: calls, clicks, form fills, even direction requests
SEO isn’t about gaming the system. It’s about becoming the go-to solution in your city — the company Google shows because you’re relevant, local, and trusted.
Final Thoughts
If you’re spending money on things that don’t directly bring in leads — signs, mailers, or ads people scroll past — it might be time to shift gears.
Investing in SEO is like buying digital real estate. The longer you own it, the more it’s worth.
And for HVAC companies? That real estate could be the difference between a $40K month… and a $100K one.
Want to see how much revenue you’re missing out on by not ranking?
Start with a simple Google search for your top services + city. If you’re not in the top 3, your competitors are eating your lunch.
